Happy Customer Stories- House Shaped Keychains for Home Builders
- Posted by admin
- Posted on February 10, 2020
- General
- No Comments.
Happy customers enhance the success formula of businesses. Personalized attention, bespoke business solutions and thoughtful promotional gifts are some of the many ways you can keep your customers happy.
In this edition we are featuring a medium sized home builder, Fern Builders driven by a team of go getters and industry specialists. As part of a the grand opening of their second office at Trenton, NJ, the wanted to create a new customer base by reaching out to homeowners in that area.
Targeted promotions are effective
Being a new location they thought the best way would be to plan a community level promotion. They compiled a data base of the home owners around and planned a mailer campaign.
Every business letter envelope included a free house shaped keychain customized with their name and address. Their marketing team also dropped these keychains in the letter boxes of some of the customers to pique interest. Result- the contact details reached countless homes in the area, which may set off referrals or word of mouth publicity in the days ahead
Random mailer campaigns were not a choice to consider for them because only a miniscule fraction of this audience may actually turn into their leads. Why resort to a community level campaign when only a percentage of it will only actually need their services?
The query they had in mind was “how to target the key audience? This is where compact and easy to distribute hands outs like keychains came into the picture. These have a much better ROI than spending their promotional dime on a random mass mailer campaign.
How they found the Target crowd of home owners
The annual garden show was hugely popular among homeowners or those who are interested in buying a home. So, the builders had the right crowd for their marketing plan. They distributed these keychains as freebies to the attendees. They were excited to see that some of the recipients tagging their car keys and home keys in hand on to these keychains right away and even took a closer look at the message imprinted on it.
The contact information on custom keychains will remain in plain view of the recipients every day. The big plus- their recipients can reach the builders when they plan to buy a new home or wish to refer a builder to a friend or family member.
Custom keychains thus effectively helped them to reach out to a new audience within his market.
Why keychains
Keychains are budget friendly and practical promotional products that will advertise directly to your audience. These are not throwaway advertising kitsch; but make practical handouts that your customers will actually use.
The golden rule of an effective marketing strategy is to reach out to your target audience. Customers that align with your products are the ones that make leads for your business. So, the best way to connect with the cream of the crop of your customer base is through interesting and customized free gifts.
Did you find this story inspiring? Be the first to share and spread the word.
Related Posts:
Recent Posts
- Why Custom Keychains Are Great Marketing Tools
- Major Benefits Of Using Custom Keychains For Business Promotion
- Flashlight Keychains- Light up Your Brand Brighter than Ever
- Get More Brand Visibility With Custom Bottle Opener Keychains
- The Often Overlooked Marketing Benefits Of Custom Plastic Keychains
Shop by Products
- 24 Hour Rush Keychains
- Best Sellers
- One Color Keychains
- Full Color Keychains
- Laser Engraved Keychains
- Acrylic Key Tags
- Carabiner Keychains
- Bottle Opener Keychains
- Compasses Keychains
- Flashlight Keychains
- Pointer Keychains
- Tape Measures Keychains
- Tools & Hardware Keychains
- Novelty Keychains
- Metal Keychains
- Plastic Keychains
- Coiled Keychains
- Leather Keychains
- Whistle Keychains
- Key Holders
- Environment Friendly Keychains
- Luggage Tags
- All Keychains
Categories
- Acrylic Key Tags
- Bottle Opener Keychains
- Carabiner Keychains
- Coiled Keychains
- Compasses Keychains
- Environmentally Friendly Keychains
- Flashlight Keychains
- Full Color Keychains
- General
- Key Holders
- Laser Engraved Keychains
- Leather Keychains
- Luggage Tags
- Metal Keychains
- Novelty Keychains
- Plastic Keychains
- Pointer Keychains
- Promotional keychains
- Tape Measures Keychains
- Themed Keychains
- Tools & Hardware Keychains
- Transportation Keychains
- Wedding Keychains
- Whistle Keychains
Archives
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- November 2015
- October 2015
- August 2015
- November 2014
- October 2014
- March 2014