The Value of Keychains in Brand Marketing
As a daily essential, keychains are not only practical, but also a powerful tool for brand marketing. They may be low cost and ubiquitous. But it doesn’t make them any less effective. Everyone needs keychains and hence they get a high retention. So, if you wish to invest on merchandise items that get a high retention, look no further than custom keychains
How keychains work in making your promotions effective
1. Enhance brand awareness
Keychains always remain out and about. So, by printing your logo and message on these items you can literally hand out your message right into the hands of your prospects. The more they see your message more will be their brand recall. So, next time they will think of your brand first when they need a product or service as offered by you. Since keychains are items that people carry with them, anyone who sees it will surely notice it. This will increase brand exposure and popularity
Shapes brand image
Keychains are available in a wide range of material choices right from acrylic and plastic to metal among others. So, you can choose a model that will reflect the brand’s image and personality. For instance, if you wish to customize keychains as corporate gifts, choose elegant models like leather keychains that will reflect the brand’s high-end positioning. Add a creative artwork and message to make it truly innovative. By handing out keychains that convey the core values of your company , your prospects will find it easy to relate to your brand.
Enhance brand loyalty
High utility gifts like keychains often make a strong emotional connection with your customers thereby increasing their brand loyalty. Most people don’t replace their keychains once they get familiar with it. Often it is through a keychain that they identify their multiple sets of keys, all of which may look alike. Atleast for some people, keychains double up as décor items and bag embellishments while for other they are lucky charms. So, by handing out custom keychains you can literally make your brand part of their everyday lives.
Increase market share
By making keychains as swag, brands can attract more potential customers and increase product sales. A unique keychain will easily make your brand signature that will draw customer attention. By designing a creative keychain, brands can differentiate themselves from competitors and help brands to establish a unique market position.
Long term branding effects
Brand marketing is a long-term investment and when you use custom keychains as your swag you get assured return on investment thanks to its high shelf life and utility. Keychains last a long time, which in turn means that they continue to remind customers of your brand thereby bringing long-term brand loyalty and sales growth. Keychains are everywhere, but it wont negate its effect as a promotional item. On the other hand it will only enhance your brand image and popularity and help you to win leads.
How do you wish to use keychains as your promotional giveaways? Before getting started browse our collection to choose a model that will suit your needs.
